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Darth Mattitude


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'Dave'
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In one of the most incredibly insane moves ever...

TV channel UKTV G2, which shows cult comedy and game shows aimed at young men, is to be rebranded Dave. UKTV says the new name is based on the idea that "everyone knows a bloke called Dave". The channel, which carries shows like Never Mind The Buzz****s and Top Gear, will be available on Freeview for the first time when it launches in October. The move will mean Dave can be watched in 20 million homes across the country, according to UKTV. The head of Dave, Steven North, said: "Changing the channel name to Dave enables us to create a strong and noisy personality for the channel that immediately aligns us with our core 16-34 male audience."

UKTV is a joint venture between the BBC's commercial arm, BBC Worldwide, and cable TV provider Virgin Media.

Dave, which starts up on 15 October, will replace UKTV Bright Ideas on Freeview.


Just think of the hiolarity down the pub 'Did you see that Top Gear on Dave last Night?'

What dunderhead comes up with this stuff and gets paid for it.  I was more amused by the staement  'The head of Dave Steve North'  For some dumb reason I thought he'd be called Dave...weirdfacebiggrin

-- Edited by Darth Mattitude at 14:38, 2007-09-21

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Symphony Of Destruction


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They'd at least have to call it Dave T.V or something like that. But it's a good idea, but it's going to have to go some to Beat my personal Favorate Blokey channel Bravo :)

It's got everything Sports, Porno, Adult Cartoons, Dog the Bounty Hunter and more. It is a good idea though being on freeview and all.

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Man In Black


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Is that why you've got "Dave" in your sig then DM? wink.gif

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Darth Mattitude


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The Giraffe amuses me... Is that who they think Dave is..?

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joe the baker


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Some Tool getting paid a hell of a lot of money probably took months to come up with that.
I hear Uncorfimed rumours that Uk gold is to be renamed sheila!

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